CoolBlooBridge

The insights and inventory of Dean W. Arnold

What’s the End Game?

Written By: Dean W. Arnold - Jan• 03•14
Give to kickstarter campaign here: http://kck.st/1jxKoL5 or by check here: http://bit.ly/1hilP8u

So how will you distribute your film? What’s the end game?

I get that question a lot. Sure, it can be a little unnerving when the bottom line answer is, “I’m not really sure.” But I have confidence good things will happen.

As an author, I have never had a “publisher” publish one of my books. I have hundreds of rejection letters to prove I gave it a serious college try. So, my books have been self published. A few have done little, and a couple of them have done really well. One of them, “Old Money New South” about Chattanooga history, was the best selling book of all books at the local Barnes and Noble for one month. It was the best selling book of the year for a local downtown bookseller.
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So, by intuition and experience, I know you can do the “build it and they will come” thing for creative media projects. I gave up long ago waiting for some atheist magnate in New York to give me permission to write or film something.

But, to answer the initial question: we will have a cool premiere of the movie in Chattanooga. Details to be announced. We will enter the film into several film festivals. I am confident we will get selected somewhere, although it may not be Cannes or Sundance. (I will try, though!)

We will put it on NetFlix. There is a way to do that, although it’s difficult to find just surfing around. If the project continues gaining traction and is well-received, we will submit it to various cable channels and see if one of them is interested in picking it up. If the general market has an interest (see my previous blog Sex sells), when we can sell it on the DVD market or on demand. Eventually, it will be available for everyone on YouTube.

One thing we have going for us is that the film is good. Each day of editing, I get excited about how it is all coming together. So, while being connected and having super duper marketing strategies are all important, they pale in comparison to having a first rate product. So I’m hopeful. See you at the box office.

12 days to go for the Kickstarter campaign. Please spread the word! Thanks.

Give to kickstarter campaign here: http://kck.st/1jxKoL5 or by check here: http://bit.ly/1hilP8u

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